Last updated: April 2026
How we make money
Four Legged Guests is funded by affiliate commissions - never by paid placements. This page explains exactly how, and the editorial promises that come with it.
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Paid reviews - ever
0 p
Extra cost to you
100 %
Editorial independence
How the money flows
Four steps. No hidden middlemen. No data sold.
How an affiliate booking actually pays the site
If you book or buy through one of our links, this is what happens behind the scenes - and what doesn't.
You click an affiliate link on our site
These are clearly marked. The link carries a tracking ID that tells the partner (Agoda, an Amazon-affiliated retailer, an insurer) that you arrived from us. Nothing personal is shared - no email, no name, just a campaign code.
You book or buy at the partner's standard price
You pay exactly what you'd pay if you went to the partner directly. The commission is on the partner's margin, not on top of your bill. Sometimes we link to deals that are actually better than the public-facing rate - never worse.
The partner pays us a small commission
Typically a few per cent of the booking value. The commission is the same whether the page sends one booking or a hundred - there's no "convert harder" lever we can pull. The math just adds up over time.
The commission funds the site
Hosting, stays we review (we pay full rate), the time it takes to write and update each page. We're a small operation; commissions cover the running costs and leave us free of the pressures advertisers create.
Our editorial promise
Affiliate links fund the site. They don't shape it. If a £40-commission product is worse than the £4-commission alternative, the £4 one wins. That's the whole rule.
We only recommend places, products and services we genuinely believe are good for dog owners. If a hotel says it's dog-friendly but charges extortionate fees, hides a weight limit, or makes your dog feel unwelcome in practice, we say so - regardless of any commission we might earn. Every destination guide, accommodation review and travel tip is written with your dog's comfort and safety in mind first.
What this means for you
What you get
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No extra cost
You'll never pay more by using our links. In many cases, our partners offer exclusive deals for our readers.
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Genuine recommendations
We highlight both the strengths and the weaknesses of every place we feature. Not everywhere is truly dog-friendly, and we'll tell you which ones to avoid.
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Clear marking on commercial pages
Pages containing affiliate links carry a disclosure. Buying guides are labelled as such. No editorial dressed up to look neutral when it isn't.
What you don't get
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Hidden fees or surcharges
We never add anything to what you'd pay direct. The commission is in the partner's existing margin.
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Recommendations skewed by commission
We do not rank by commission rate. A higher-commission alternative does not win on that basis.
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Your personal data sold or shared
Affiliate links carry no personal information about you. We don't sell, rent, or share your data with our partners or anyone else.
Programmes we participate in
The partner platforms that pay us a commission when you book or buy through us.
Holiday cottage and accommodation booking platforms
When you book a stay through a link on our hotel reviews or destination guides - primarily Agoda for hotels.
Pet travel accessories and supplies
When we link to gear we recommend in our travel guides - primarily Amazon-affiliated retailers in the UK.
Travel insurance providers
When you compare or buy pet-friendly travel insurance through us.
Activity and experience booking sites
When you book a dog-friendly day out via a partner platform.
FTC and ASA compliance
This disclosure complies with the Federal Trade Commission (FTC) guidelines on endorsements and the UK Advertising Standards Authority (ASA) requirements for affiliate marketing. All affiliate links carry the appropriate rel="sponsored" attribute, open in a new tab where that improves user experience, and are never hidden inside language that suggests they're neutral editorial.
If you spot an affiliate link that isn't disclosed, or a page where the commercial relationship isn't clear, that's a compliance bug - please tell us and we'll fix it.
Questions about how we earn?
If you have a question about a specific affiliate link, want to know whether a piece is sponsored, or want clarification on any of the above - we're happy to answer. Editorial transparency is part of the product.